Tuesday 17 March 2015

Attribution theory of motivation


The next theory of the motivation is Attribution theory. It is defined as an individual belief's about how the causes of success or failure affect their emotions and motivations. These both are correlated with each other. Taking an example of a student who failed in his course may blame of his failure not studying for sufficient hours. He/she may use his emotion of embarrassment and shame as a motivation to work hard in study to get good GPA.



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This theory is different from the other theories. Because in this the people get motivated after getting failure in work. It gives them next chance to perform better. As we can see in the above picture that the child is shown in an angry face due to a failure. Here is another concept too. As we usually say that becoming angry is not good for health as well as for your mind. But sometime it have positive approach to get success in the work, where he/she got failed.

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